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Google has launched a new social feature to its search, one that it will be rolling out very slowly globally, beginning with America. Called +1, the feature will allow logged in users to ‘like’ or ‘+1’ search results and Google-based advertisments. Google promises however, that this data will not be used to influence results, rather, it is meant to show ‘+1’ed results to friends, by sharing the link with them. The data will also be used for research purposes, to enhance search quality.
Speaking on the launch of the social aspect of search, Eric Schmidt, the departing CEO of Google, said: 'I am incredibly optimistic about what is going to be possible in the next decade, we have spent our whole career getting to this point'
Just like the ‘Like’ button, publishers will soon be able to add a “+1” button to their sites and content. Sites using Google Ad words will also get the option alongside advertisements.
To make things worse, to use the “+1” service, users will have to login to their Google Profile. While many users on the web have a Google Account, they do not have a Google Profile, and will have to create one. Those with a Profile will have to update to the latest version to use it with +1.
Apart from your Google contacts, Google said it will possibly, in the future, share recommendations with other connections, i.e. Twitter contacts, etc. To know who you are currently connected to, you’ll have to visit the Social Circle and Content section of Google Dashboard.
